In case you haven't been following, Kia is  a company on the rise. The company's reputation has been revamped as of late, with their selection of sturdy and affordable automobiles. To build on its success, Kia Motors America has officially announced their partnership with the LPGA (Ladies Pro Golf Association). Kia will also serve as the "Official Automotive Partner of the LPGA" and the "Official Tournament Vehicle" of eight LPGA tournaments.

Michael Sprague, Vice President of Marketing and Communications for Kia, recently explained why he believes Kia and the LPGA will have a great partnership: "Kia is experiencing unprecedented growth and our growing roster of high-profile sports marketing initiatives, including our presence with the LPGA, have led to dramatic increases in consumer perception, awareness and consideration for the brand. Attendance and TV viewership of the Kia Classic tournament has grown, and with the tour's talented field of exciting young players sparking more interest in the sport, it was an easy decision to expand our relationship. . . "¹ In our words, Kia and the LPGA are great partners because they feed off each other positively; each creating better awareness for the other's brand.

If you are Interested in learning more about Kia becoming a new Official LPGA Partner, we invite you to come down to Central Kia of Irving at 1600 E Airport Freeway, Irving, TX. We are more than happy to explain what this means for the development of Kia, and what we expect in years to come. You will also have an opportunity to check out all the new Kia models, and see what all the talk is about. Or maybe you would like to see the deals we have in our used car lot. Whatever the reason may be, we hope to see you soon!

Source:¹http://www.thesportscampus.com/2011112117652/the-business-of-sports/kia-named-official-automotive-partner-of-the-lpga