South Korean automaker Kia has served as the Official Automotive Partner of the National Basketball Association (NBA) for five seasons and running. If you watch the NBA, it is safe to assume that you have seen some of their advertising. They have had partnerships with the following NBA teams.
- Boston Celtics
- Chicago Bulls
- Denver Nuggets
- Cleveland Cavaliers
- Miami HEAT
- New York Knicks
- Portland Trailblazers
- Los Angeles Clippers
- Orlando Magic
- Philadelphia 76ers
- Phoenix Suns
- Spurs
Kia recently renewed 12 partnerships with the teams listed above, and has proudly added yet another team! That's right, Kia will now represent 13 NBA teams, including the Golden State Warriors.
Kia is the Official Automotive Partner of the NBA representing their largest U.S. sports marketing initiative. Their secondary roles of Official Automotive Partner of NBA All-Star and ESPN's "Kia NBA Countdown" are also something to be proud of.
Kia has really burrowed themselves into the heart of the NBA. Slam-dunk champ Blake Griffin has been featured on a number of commercials, and he stands as the official brand ambassador.
Speaking on Kia's relationship with the NBA, Michael Sprague, VP Marketing & Communications, Kia Motors America says, "Kia's involvement with the NBA and nearly half of the league's teams has...dramatically increased consumer awareness, perception and consideration for the brand...All of our team partnerships leverage the excitement of the game and increase Kia's interaction with the passionate fan bases in each market, and we are proud to add the Golden State Warrior to our roster and establish a relationship with Bay Area basketball fans."1
The different levels of support Kia offers the 13 aforementioned NBA teams is as follows:
- Proud Partner with 4 teams
- Official Automotive Partner with 2 teams
- Official Partner with 2 teams
- Official Vehicle of 7 teams
- The Exclusive Vehicle for 1 team
Central Kia of Irving wishes your team the best of luck throughout the rest of the 2012 season. Feel free to come down to Central Kia of Irving located at 1600 E Airport Freeway in Irving, TX during normal business hours for a test drive. We are confident that after a test drive, you will see for yourself why Kia is currently one of the fastest-growing automakers in America. In the meantime, if you have any questions or concerns about our new 2012 Kia lineup, please contact us! You can reach us at 877-610-0029, fill out a contact form, or comment below! We look forward to serving you.
Source: 1 http://www.kia.com/#/press/
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